January 2025

Two Reps are Better Than One 

At the end of last year, I invited my reps to sign up for “ride-alongs” with me to visit their accounts. The goal was to gain a deeper understanding of their territories and retailers, and to explore opportunities for new business.

I’m pleased to report that our first ride-along in Seattle was a great success! Erica Dudrow and I met with PCC Market and Haggen, and toured several local food co-ops. The meetings were highly productive, and both chains committed to expanding their product selections this year.

This success wouldn’t have been possible without your support, samples, and detailed pricing. Thank you for your collaborative effort!  As always, relationship-building is at the heart of selling. I know the buyers appreciated our in-person meetings, and I valued the opportunity to connect face-to-face with both Erica and the retailers.

This month’s ride-along will take me to Northern California, where I’ll be spending time with our three reps covering the region from San Francisco to Sacramento. I’m looking forward to continuing to explore new markets and pushing the boundaries of what we can achieve in natural grocery in 2025.

If you have any territory you’d like to join us in, or need any further information, please let me know. I appreciate your continued support with this effort.

Best regards,

Mindy